Posted by Brian Talley on Monday, April 16th, 2012 at 11:40am.
Want to know the secret to making an Austin luxury home even more valuable? Reinvent its roof with this revolutionary product, which transforms it into an asset that not only protects from the elements but also generates energy-savings. Solar powered energy sources are an excellent investment for increasingly hot summers, and can be found on many new homes throughout West Austin and Lake Travis.
Austin residents will be among the first to try this innovative roofing solution. It combines the performance and protection of a conventional asphalt roof with an integrated solar cell that powers the home (and saves the homeowner money). It is designed to install, look, and function in a way that has never been done before with a traditional roof or solar system.
The DOW POWERHOUSE Solar Shingle technology combines a roofing shingle with a solar cell, and is installed by a roofer along with standard asphalt roofing materials. Once the installation on the roof is complete, a certified electrician connects the system to the inverter; offering a simple solution for homeowners looking for a residential solar solution that is easy to install and aesthetically pleasing, as well as revenue-generating – on average, it increases a home’s value up to 5%.
"DOW POWERHOUSE Solar Shingle is a first-of-its-kind roofing product that can be efficiently installed when a homeowner is purchasing a new home, or replacing an existing roof due to repair or replacement," commented Dan Pezolt. DOW’s Marketing Director. "We are proud to partner with three elite roofing contractors in central Texas (which include BELDON Roofing Company, Quality Roofing, and Ja-Mar Roofing) to bring homeowners a roof product that is custom-designed to fit the individual homeowner's budget and energy goals, while also complementing the style of the home and roof line."
The POWERHOUSE System includes a custom designed array that fits the homeowner’s goals and complements the home’s style: an inverter that converts the Direct Current (DC) into Alternating Current (AC) to power the home and a monitoring system delivering real-time production and consumption readouts from the web. Dow also can monitor each system to ensure optimal performance and provide real-time feedback on all systems.
"When we learned Dow Solar was introducing its revolutionary POWERHOUSE Solar Shingle in Austin, we wanted to be on the ground-floor to offer this game-changing product to our customers," said David Phillips, President, Ja-Mar Roofing. "Electricity costs are on the rise, and a POWERHOUSE™ roof is a smart investment that enables homeowners to take control of their energy consumption."